Final Project (MMA 1123)

#Lokalah Brand Application

Assalamualaikum and hi to my fellow friends. For my second assignment I need to develop one interactive application based on my last topic. I also are required to

apply and demonstrate my knowledge in what I have learned

through out my beta level (Media Art Design classes). For this final project I have decided to choose #Lokalah Brand from the last assignment to be my final project's subject.

From this application I hope I could persuade people especially today's young generation to change their perception towards the local clothing brand as the local clothing brand are as good as the others known branded clothing label. That is why I really determine to generate this concept which can influence as well as educate people to support the local brands.

This is my screen design for #Lokalah Brand which will be my homepage in my application.

   

For this assignment I did not do any sketches as I just need to consult with Mr. Badrolhisham & Madam Nazirah about how I need to express the idea to influence and make people realize the objective of this application.

Process

First scene/page is loading bar. As people see this logo they will wonder and questioning themselves about what is #Lokalah all about.

This is the second page which is my homepage. In this page there are few options that can be choosed to explore this interactive application.

This is the third page. From this page people will gain information about what is #Lokalah and this application.

Persuade Insticnt's page will give examples of local clothing design to persuade people.

Idealogy's page is about some local clothing information.

This is the final page which contains info about the shops location. In this page I also put sound mostly from the local bands to make it more interactive and interesting.

Concept Board 

Artist Statement 

For my final project I have chosen  #Lokalah Brand to be my interactive application. Why I chose this topic? For me we as Malaysian should support our local product. Through this artwork, I’m trying to persuade
Malaysians especially the youth to buy our local product without any hesitation. In this artwork I used “LOKAL” as my typography. Actually “LOKAL” comes from a German word which means local. The typography is in red color as I want to highlight that is important to use our local product.For the background I sketch based on my imagination and it’s quite crazy. This is
because ,my target audience for this artwork would be youth and normally this generation like something that is different and unique stuff than the others . 

Besides that, the interaction of application will attract peoples to explore it with its pastel color to make it look nicer and user friendly. The design of this application also done with simplicity.

In this application, I also put songs to make it more interesting and all of the song is from our local bands because most of every local clothing will collaborate with local band to present their products.

Artwork Treatment

For this artwork I still use a Wacom bamboo pen to draw my artwork especially for my
background. I also use Adobe Photoshop CS6 to do this artwork.

For my interactive application I have used Adobe Flash Professional CS6 with Action Script 3.0 setting.

 

 Refferences

 Mostly my references for this topic from songs especially local bands because these band always be endorsement by local clothing brand. 

http://www.facebook.com/morningrocket?ref=ts&fref=ts
http://www.facebook.com/raredistro?ref=ts&fref=ts
http://www.facebook.com/attackapparel?ref=ts&fref=ts
http://www.facebook.com/kukubesistore?ref=ts&fref=ts
http://www.facebook.com/joholover?ref=ts&fref=ts
http://www.facebook.com/joorueofficial?ref=ts&fref=ts 
http://www.facebook.com/voxtribecrew?ref=ts&fref=ts